Attended

Abstract

I will be a student among others who will be taking courses through MRIA\'s School of Marketing Research to obtain my CMRP designation. So far I have completed two courses and would like to receive funding to take two more. The Office of Institutional Studies where I work indicated that they might provide me with $300 to support my studies. I am requesting the maximum of $1500 from the Academic and Professional Development Fund because I intend to take more courses with my $2000 PD money.

I will be basically attending two courses. No papers are required for presentation. The courses required for the CMRP designation would benefit Athabasca University\'s Office of Institutional Studies as the courses would provide me with formal education in market research (qualitative and quantitative) techniques as well as program evaluation approaches. Our Office undertakes numerous related studies such as Graduate Outcome Surveys, various Program Reviews, Staff Climate Surveys, Moderation of Focus Groups and many other studies. In my capacity as an Institutional Analyst, my formal training for a CMRP would enhance my abilities to apply current and up-to-date techniques to Athabasca University\'s research and program review projects. This is essentially a professional development activity that adds value to my knowledge and abilities which in turn would benefit Athabasca University over the course of my employment.