| dc.contributor.author | Luckay, Jennifer | |
| dc.date.accessioned | 2010-06-23T17:38:54Z | |
| dc.date.available | 2010-06-23T17:38:54Z | |
| dc.date.issued | 2010-06-23T17:38:54Z | |
| dc.identifier.other | 2007 University & College Designers Association Conference in Toronto, ON, September 28-October 2, 2007 | |
| dc.identifier.uri | http://hdl.handle.net/2149/2579 | |
| dc.description | The University & College Designers Association (UCDA) exists to promote excellence in visual communications for educational institutions. The conference provided four days of continuing education covering five tracks—Technology, Inspiration, Practice, Education, and Sustainabililty—on everything from new territories in technology, creativity and marketing. The conference provided networking opportunities whereas the focus was to promotes excellence in visual communications for educational institutions. Discussions varied on all aspect including how to educate the client and have the client see long-term potential with effective communication materials.
Attended several lectures and sessions: Why Design Matters – Raising the Stakes of Graphic Design; It’s the End of the Web as We Know It; How to Get an A+ on Homework; The Accidental Designer for Education Institutions; Managing Your Visual Brand: A Case Study; How ‘Design for Sustainability’ Can Change the World; How to Design and Redesign an Innovative University Magazine and a few others. Also, participated in a pre-conference workshop: Brand Audit Experience - Discover or Rediscover Your School's Roots by Engaging in a Brand Audit Experience. | en |
| dc.description.abstract | All creative, marketing, and communications professionals are invited to attend the UCDA Design Conference. At the conference you\'ll discover ideas, tools and techniques to make you more effective while inspiring creativity. You\'ll find a wealth of information with 30 sessions covering five tracks (technology, inspiration, practice, education, and sustainability), and over 20 speakers. See the latest award-winning work at the design show, and interact with design, publishing, and creative experts at our networking events.
Conference participant to learn institutional branding through a creative/marketing perspective. Network. Learn. Provide Athabasca University promotional materials reaching our peers and colleagues. | en |
| dc.description.sponsorship | Academic & Professional Development Fund (A&PDF) | en |
| dc.language.iso | en | en |
| dc.relation.ispartofseries | 92.926.G995; | |
| dc.subject | institutional branding | en |
| dc.subject | creative marketing perspective | en |
| dc.title | Attended | en |
| dc.type | Other | en |
