| dc.contributor.author | Wilhelm, Pierre | |
| dc.date.accessioned | 2010-06-23T17:15:09Z | |
| dc.date.available | 2010-06-23T17:15:09Z | |
| dc.date.issued | 2010-06-23T17:15:09Z | |
| dc.identifier.other | 2007 Association for Education in Journalism & Mass Communication Annual Convention in Washington, DC, August 9-12, 2007 | |
| dc.identifier.uri | http://hdl.handle.net/2149/2576 | |
| dc.description | AEJMC organizers ran out of presentation time - Instead of discussing my paper before a large group of listeners I presented it in a poster session.
The session discussant nevertheless provided me a page of constructive criticism that I will consider when I submit my work for publication.
As well, AEJMC conference reviewers who examined and approved my paper for publication in the Conference Proceedings encouraged me to discuss theoretical implications of my paper further- they approved of the methodology I devised for my experiment and encouraged me to incorporate data from a second experiment that I held this past year that replicates initial experimental data.
Consequently, I am in the process of writing two separate articles that I plan to submit to a Canadian Journal of Communication:
1) Article 1 - Examining persuasive messages’ effects on female viewers’ body-esteem (an experiment examining changes in several measures of body-esteem (data gathered from closed answers to test instruments - analyzed statistically)
2) An analysis of viewers’ social-relational thoughts corresponding to issue-relevant thoughts that provoked changes in body-esteem (a frequency analysis of viewers’ open comments - analyzed via coding). A discussion of the correspondence between Leary’s Sociometer Theory (1999) and Petty & Cacioppo’s Elaborational Likelihood Model (1986).
Importantly, I had a chance to discuss my work with two prominent professors from the College of Communication at the University of Alabama where I completed my doctorate eight years ago.
As a result of my conversations with Drs. Singleton and Phelps, I have decided to submit a third article for publication this year focusing on viewer’s media experience (examining viewers’ thoughtful elaborations in response to message cues that affected their body-esteem (via denotative and connotative message perception) | en |
| dc.description.abstract | The present investigation examined the extent to which commercial TV ads that promote a “pro-esteem” attitude regarding women’s appearance can improve female viewers’ appreciation of their personal beauty. It also questioned whether a professionally produced movie depicting hefty, “real women” celebrating their personal beauty could improve female viewers’ body-esteem. The 2 x 2 factorial research design in this experiment tested effects of complementary versus contravening messages regarding feminine beauty along pro-esteem and pro-thin message orientation. It compared group measures of body-esteem, before and after participants’ exposure to test clips. It also tested effects of “non-ad” messages on viewers’ body esteem to examine viewers’ responses to entertainment or commercial fare that invites different types of attentiveness and information processing. On a conceptual level, researchers referred to Petty and Cacioppo’s (1986) Elaboration Likelihood Model to predict and explain how female viewers’ involvement and attentiveness to persuasive information influenced their body-esteem. Results of this experiment indicate that test messages triggered issue-relevant thinking among viewers who watched pro-esteem TV ads and movies; both groups experienced an increase in body-esteem. Images of thin models did not provoke a drop in body-esteem among female viewers who focused their thoughts on a product argument. However, images of thin female provoked a steep drop in body-esteem among female viewers who reached conclusions about a Sports Illustrated movie that did not explicitly communicate a clear central issue. Researchers also referred to Leary’s (1999) Sociometer Theory to explain how female viewers’ attentiveness to message cues and message characteristics connoting high relational evaluation improved or worsened these viewers’ body esteem. Results indicate that viewer’s issue-relevant thinking (Petty and
Cacioppo, 2986) and relational thinking about their physical appearance (Leary, 1999) occurred simultaneously and correspondingly as “co-effects.” | en |
| dc.description.sponsorship | Academic & Professional Development Fund (A&PDF) | en |
| dc.language.iso | en | en |
| dc.relation.ispartofseries | 92.927.G993; | |
| dc.subject | Pro-Esteem Media Messages | en |
| dc.subject | Female Viewers Attentiveness | en |
| dc.title | An Experiment in Female Viewers’ Attentiveness to Pro-Esteem Media Messages | en |
| dc.type | Presentation | en |
