| dc.description | As a member of International Association for Business Communicators (IABC) for almost 10 years, I have found the IABC conferences to be some of the best in the industry for bringing together world-class speakers, leading edge technologies and marketing best practices. I usually leave an IABC conference with my head buzzing full of new ideas and this conference was no different.
Because the conference was limited to 150 registrants, there was an opportunity for interactive and engaging workshops. The speakers were outstanding and presented best practice examples which could then be discussed as a small group. The following is a summary of the workshops I attended, my critique (both positive and negative), and how these activities will impact my future work:
Opening Keynote Address:
Social media: Transforming business, ROI and the role of public relations
Corporations continue to make significant strides in harnessing the power of social media, but we’re just beginning to grasp the implications of how this medium can influence not only discrete functions such as sales, customer service and product development, but also business models. Social media plays an increasingly important role in public relations, marketing and advertising, but companies are also using it to drive internal communication and collaboration within the workforce. As social media gains a foothold in new business functions and our understanding of ROI evolves, what does the future hold for corporations and PR professionals leading social media efforts? Presenter Aedhmar Hynes will examine tomorrow’s social media landscape and share advice for communication executives looking to prepare for emerging, business-focused social media trends.
This was a great way to open the conference. The presenter provided an overview of social media issues with a focus on defining and measuring social media ROI for guiding investments around brand building, generating demand and more. She also discussed some interesting opportunities for integrating social media in both internal and external communication and how connections between brands and key audiences today are influencing | en |
