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When Retailers are More Powerful
(2010-06-23)
The long-term effects of promotions on sales are increasingly linked to the supposed shift of economic power within channels from manufacturers to retailers. However, formal knowledge about how they influence channel ...
Economic and Social Satisfaction in Marketing Channels: The Impact of Influence Strategies in an African County
(2010-07-14)
This article seeks, among others, to empirically validate the theory proposed by Geyskens et al. (1999) on the impact of influence strategies on economic and social satisfaction in the context of an African Country. New ...
Economic and Social Satisfaction in Marketing Channels: The Impact of Influence Strategies in an African County
(2010-06-17)
This article seeks, among others, to empirically validate the theory proposed by Geyskens et al. (1999) on the impact of influence strategies on economic and social satisfaction in the context of an African Country. New ...