Dubjection: A Node (Reflections on Web-Conferencing, McLuhan, and Intellectual Property)
McCutcheon, Mark A.
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From the editors' introduction to the book in which this chapter appears, _McLuhan's Global Village Today_ (Pickering & Chatto, 2014): "Mark A. McCutcheon’s contribution, ‘Dubjection: A Node (Reflections on Web-Conferencing, McLuhan and Intellectual Property)’, offers a more practical take on contemporary media theory. It is very McLuhanesque for several reasons: first, it comments on McCutcheon’s contribution to our McLuhan conference via the internet, probably the most typical way of communicating in the global village of the twenty-first century. But in addition to insightful technological remarks, McCutcheon also comments on the development of media communication on the web and its legal and copyright repercussions. He creates the innovative term dubject in order to refer to the new situation of the subject in twenty-first-century communication networks such as Twitter and Facebook, and in internet teaching and web-conferencing set-ups" (3).