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Conference description The purpose of this conference is to bring together researchers whose interests in the digital economy are positioned at the intersection of social media and the engaged university. Social media enable social interaction through connectivity on the Internet, and therefore lend themselves to any and all aspects of social communication, including those at the university. Given that social media (Wikipedia, Facebook, Twitter, LinkedIn, YouTube, etc.) are very popular and ubiquitous, it is advantageous to submit their use in universities to a close scrutiny. The main aim of the conference, therefore, is to analyze, discuss, and answer the following four questions: 1. Can universities substantially change the manner in which they achieve their mission by using social media? 2. What are the opportunities, impacts, and challenges of social media on the workings of the university? 3. How innovative and effective is the use of social media for the purposes of research, teaching, and administration in a university setting? 4. Do social media have a critical function in the mobilization and dissemination of knowledge?