|dc.description||Despite reduced attendance numbers from previous years, this years AACRAO conference offered a solid program of sessions covering a variety of issues related to the work of Registrars and Admissions Officers. It also provided many networking opportunities to meet with colleagues and various vendors/service providers.
I attended sessions related to a wide variety of topics, and found some that dealt with change management, measuring policy training effectiveness, as well as sessions focusing on improving the transmission and security of academic data particularly useful and thought provoking. Other useful sessions that I attended related to improving mass communications and using story to communicate effectively throughout the student lifecycle. The closing plenary, with Frontline’s Martin Smith, was timely as the discussion went beyond what his recent documentary featuring for profit education providers such as the Apollo Group/U Phoenix contained, and also included a preview of an upcoming episode that will focus on how these education providers are capturing a disproportionate amount of GI educational funding, and the impact this is having.
I was also able to meet with our SunGard Account Executive and other SunGard staff for two lunch ‘n learn sessions that highlighted their CRM and course signals systems, at the request of our VP Information Technology and CIO.
My experiences at AACRAO provided me with a number of ideas that may be of use to AU, all of which I will be sharing in the appropriate forums, although the feasibility of some need further investigation. Thank you for the financial support!||en