Browsing Academic and Professional Development Fund Report 2010-2011 by Subject "African country"
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Economic and Social Satisfaction in Marketing Channels: The Impact of Influence Strategies in an African County
(2010-06-17)This article seeks, among others, to empirically validate the theory proposed by Geyskens et al. (1999) on the impact of influence strategies on economic and social satisfaction in the context of an African Country. New ...