This article seeks, among others, to empirically validate the theory proposed by Geyskens et al. (1999) on the impact of influence strategies on economic and social satisfaction in the context of an African Country. New ...

The long-term effects of promotions on sales are increasingly linked to the supposed shift of economic power within channels from manufacturers to retailers. However, formal knowledge about how they influence channel ...

A game theoretical model featuring a manufacturer and two dealers is proposed to investigate the effects of downstream horizontal integration on network performance. It is shown that the decision to integrate depends on ...

This paper investigates the use of pricing schemes in subscription services that consist of various combinations of activation, subscription, and cancellation fees as applied in certain industries. It is assumed that ...

Do promotions increase or reduce retail prices in the long run? Long-term effects of promotions on sales and brand goodwill are well documented in marketing literature. However, knowledge about how best to integrate these ...

This article seeks, among others, to empirically validate the theory proposed by Geyskens et al. (1999) on the impact of influence strategies on economic and social satisfaction in the context of an African Country. New ...