Browsing Research by Author "Wilhelm, Pierre"
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An Experiment in Female Viewers’ Attentiveness to Pro-Esteem Media Messages
Wilhelm, Pierre (2010-06-23)The present investigation examined the extent to which commercial TV ads that promote a “pro-esteem” attitude regarding women’s appearance can improve female viewers’ appreciation of their personal beauty. It also questioned ... -
Factors Mediating Female Viewers’ Processing of Realistic or Unrealistic Female Beauty Appeals in Movies and Affecting their Body Esteem: A Mixed Method Study
Wilhelm, Pierre (2012-11-15)This study examined female movie female viewers’ attention to onscreen relational information and their response to feminine beauty appeals that may explain why they experienced different body esteem outcomes. Body esteem ... -
Female Viewers
Wilhelm, Pierre (2009-06-12)This paper presents findings of an experiment conducted with female college students to assess the effects of TV commercials and movie entertainment segments that feature stereotypical ( pro-thin) and realistic-looking ... -
Female Viewers’ Central and Peripheral Processing or Commercial TV Ads and Movies and Corresponding Changes in their Body Esteem
Wilhelm, Pierre (2010-08-04)Two experiments examined the complex and elusive process by which women experience changes in their body esteem while paying attention to commercial media messages featuring competing messages that invite them to value ...