Browsing Research by Author "Sigue, Simon"
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Downstream Horizontal Integration and Dealer Network Performance
Sigue, Simon (2012-11-15)A game theoretical model featuring a manufacturer and two dealers is proposed to investigate the effects of downstream horizontal integration on network performance. It is shown that the decision to integrate depends on ... -
Dynamic Pricing for Subscription Services
Sigue, Simon (2013-07-09)This paper investigates the use of pricing schemes in subscription services that consist of various combinations of activation, subscription, and cancellation fees as applied in certain industries. It is assumed that ... -
Economic and Social Satisfaction in Marketing Channels: The Impact of Influence Strategies in an African County
Sigue, Simon (2010-07-14)This article seeks, among others, to empirically validate the theory proposed by Geyskens et al. (1999) on the impact of influence strategies on economic and social satisfaction in the context of an African Country. New ... -
Economic and Social Satisfaction in Marketing Channels: The Impact of Influence Strategies in an African County
Sigue, Simon (2010-06-17)This article seeks, among others, to empirically validate the theory proposed by Geyskens et al. (1999) on the impact of influence strategies on economic and social satisfaction in the context of an African Country. New ... -
Relationships between Breweries and Retailers in Cameroon
Sigue, Simon (2008-06-09)The aim of this paper is to examine how the use of various influence strategies affect retailers’ economic and non economic satisfaction in the brewery industry in Cameroon. The Cameroon brewery industry consists of a few ... -
Understanding How Manufacturers and Retailers Use Sales Promotion
Sigue, Simon (2011-03-09)Do promotions increase or reduce retail prices in the long run? Long-term effects of promotions on sales and brand goodwill are well documented in marketing literature. However, knowledge about how best to integrate these ... -
When Retailers are More Powerful
Sigue, Simon (2010-06-23)The long-term effects of promotions on sales are increasingly linked to the supposed shift of economic power within channels from manufacturers to retailers. However, formal knowledge about how they influence channel ...