| dc.contributor.author | Pinnell, Nadine | |
| dc.date.accessioned | 2009-02-20T16:38:37Z | |
| dc.date.available | 2009-02-20T16:38:37Z | |
| dc.date.issued | 2009-02-20T16:38:37Z | |
| dc.identifier.uri | http://hdl.handle.net/2149/1974 | |
| dc.description | Franchising is a business form where an organization, or franchisor, with a market-tested business model enters into a contractual relationship with franchisees, independent firms which operate under the franchisor’s trade name using this proven business model. Different types of franchises include service franchises, product franchises, and distribution franchises. Franchising is a replication strategy that allows the franchisor to grow and penetrate new markets with less investment of its own capital than would be required for other forms of expansion. It also reduces some of the risk associated with starting a business for the franchisee as it builds on a model that has already been tested. Franchising has been applied to social enterprises as well as private enterprises. Franchising can enhance social enterprises by helping them achieve economies of scale that contribute to their viability and profit and by enabling replication that increases their scale and social impact. | en |
| dc.description.abstract | This is one of three literature reviews for research project D2 - Leveraging Social Ownership of Proprietary Trademarks related to the Golden Mussel as a Base for Expansion of Social Enterprise in Coastal B.C. Aboriginal Communities - of the BC-Alberta Social economy Research Alliance (BALTA). The review considers some of the available literature on best practices in franchising and on experiences with applying franchsing to social enterprises. | en |
| dc.description.sponsorship | BC-Alberta Social Economy Research Alliance (BALTA) | en |
| dc.language.iso | en | en |
| dc.subject | social economy | en |
| dc.title | Best Practices in Social and Private Enterprise Franchising | en |
| dc.type | Other | en |
