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Relationships between Breweries and Retailers in Cameroon
(2008-06-09)
The aim of this paper is to examine how the use of various influence strategies affect retailers’ economic and non economic satisfaction in the brewery industry in Cameroon. The Cameroon brewery industry consists of a few ...
Dealing with Reviewers' Comments
(2009-06-11)
n/a - Conference Proceedings Editor
Economic and Social Satisfaction in Marketing Channels: The Impact of Influence Strategies in an African County
(2010-07-14)
This article seeks, among others, to empirically validate the theory proposed by Geyskens et al. (1999) on the impact of influence strategies on economic and social satisfaction in the context of an African Country. New ...
When Retailers are More Powerful
(2010-06-23)
The long-term effects of promotions on sales are increasingly linked to the supposed shift of economic power within channels from manufacturers to retailers. However, formal knowledge about how they influence channel ...
Economic and Social Satisfaction in Marketing Channels: The Impact of Influence Strategies in an African County
(2010-06-17)
This article seeks, among others, to empirically validate the theory proposed by Geyskens et al. (1999) on the impact of influence strategies on economic and social satisfaction in the context of an African Country. New ...